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Our Goal

Preventing waste

Together with our users and partners.

Modern appliances often break down quickly and are being thrown away as soon as they do. Good, durable appliances are often very expensive and many households still use old, inefficient appliances. With our pay-per-use model you never have to buy an appliance again, whilst we stimulate sustainable and efficient appliance use and encourage manufacturers to develop long-lasting appliances.



Why Homie

Pay-Per-Use stimulates and rewards

Homie users contribute to sustainability.

Did you know that the impact of the appliance on the environment is mainly driven by the usage? Via Pay-Per-Use we stimulate and reward energy-efficient appliance use. Energy-efficient programs are cheaper than energy-inefficient programs. The Homie app provides insights in washing behavior. This makes Homie different compared to when you rent or lease a washing machine or dryer.


Clean clothes for everyone

Homie also provides its appliances to people who are having a hard time, because we believe that everyone has the right to have clean clothes. We donate washing machines to the Ontmoeting foundation. The Ontmoeting foundation was founded in 1988 in Rotterdam and helps people who are stuck to stand on their own feet again.


An Introduction

About Homie

Homie is a young organization specialized in whitegoods Pay-Per-Use services

Since 2018, we have been offering sustainable appliances though Pay-Per-Use combined with strong and personal customer service. We initially started from a sustainable ideology with a full Pay-Per-Use model. The study proved more energy-efficient washing behavior. Today we offer a Hybrid Pay-Per-Use Business model with a monthly usage minimum. We have prices adjusted to small and large households.


How we contribute to circularity

1. Slowing the loop
We only offer energy-efficient machines with a long lifespan. We encourage manufacturers to design their appliances to be more economical, durable and easier to repair. By refurbishing and reusing our devices, they last much longer so fewer appliances need to be produced
2. Closing the loop
Together with Wecycle we recycle parts and old Homie and non-Homie appliances that are no longer usable.
3. Influencing sustainable consumption behavior
Research shows that our pay-per-use model nudge customers to start washing more efficiently, this way they use up to 25% less energy and water.
4. Shared use
Besides the Pay-Per-Use service for individual households, we also focus on the shared use of white goods. In a residential complex you don't need your own washer or dryer. Sharing Homie machines is cheaper and better for the environment because fewer appliances are needed in total.
5. Social Contribution
We donate Homie appliances with a still limited appliance life to social services.

It all started with a simple idea at the kitchen table

In 2018, Dr. Nancy Bocken, Hidde-Jan Lemstra and Collin Bom co-founded Homie to prove that a pay-per-use concept could beneficial for both the user, the company and the environment

We have developed a tracker with which we can provide insights in washing behavior. The first pilot with washing machines in the Rotterdam region proved that our customers were saving money and energy through our pay-per-use model. Together with our partners we subsequently rolled out our pay-per-use concept throughout the Netherlands. There are now more than 3000 Homie users and we are growing steadily.


Do you need more advice?

Do you need more advice?